FAAP |
FAAP / A Brand for the next 75 Years Founded in 1947, FAAP celebrated its 75th anniversary in 2022. As part of the institution's ever-pioneering and restless attitude, a project was developed to rediscover and evolve the brand grouping. The moment during/post pandemic is symptomatic for traditional institutions like FAAP, whose physical spaces are the materialization of transformational experiences and the challenge to appeal to younger generations becomes bigger and bigger. Read more from this source.
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